San Francisco Mayor’s Office

Barbary Coast was retained by the San Francisco Mayor’s Office of Economic and Workforce Development to assist them in educating employers and workers about a set of new regulations surrounding Healthy San Francisco.  Barbary Coast worked with the Mayor’s Office to create persuasive and resonant messages, reach out and educate employers, develop earned media, and create opportunities to raise awareness amongst affected parties.  The result: Healthy San Francisco rolled out on time and with a great deal of attention from the media, employers, and worker groups.